Stop searching.
Start having conversations.
Tell us who your ideal customer is and what you offer. Coldsetter finds companies that match, researches each one, writes to them individually — and brings you the ones who answer.
No list building. No background research. No writing. Your team spends its time on the conversation, which is the part it is good at.
Nothing is sent without your approval, and never from your own domain.
Precision MetalworkES
fit 88
+34 6•• ••• •••Replied"Send me your rates for weekly runs to Bilbao."
Nordwind VerpackungDE
fit 81
+49 1•• ••• ••••Opened 4× · after reminderAtelier DuvalFR
fit 76
+33 6•• ••• •••Opened 3×
Every row opens the full history: who was written to, when, what was said, how often it was opened, and what came back.
How it works
We match who you want against who is out there.
Six steps. You are involved in one of them — approving what gets sent — and you take over at the end.
You give us
Suspects
companies that might fit
- 01
Source
We search your market for companies that could fit — each one with a website and a phone number, because without a number there is no conversation.
- 02
Enrich
We read each company’s own website: what they do, how big they are, and every contact we can find on it.
- 03
Score
Each company is scored against your ideal customer and your offer. The ones that do not fit drop out here, before anyone writes to them.
Prospects
companies that passed, now being contacted
- 04
Write
An individual email to the most relevant person there, in their language. Not a template. You approve it before it goes.
- 05
Follow up
Reminders if there is no answer. If there is still none, the next person at that company — aware of what was already sent.
- 06
Hand over
They reply. The sequence stops immediately and your team takes the conversation from there.
You get
Conversations with people who answered you — and the full history of what was said.
What happens to a company that never answersShow less+
It is not dropped after one email. The system sends reminders, and when those go unanswered it moves to the next contact at that same company and starts again, aware of everything that was already sent there.
That means one company can stay in the system for a month or two rather than a day. Your own people would not spend that long on a single company, and they should not have to.
What you get
A weekly list of people to talk to.
Not a dashboard to check. A list — with the phone number, and everything that was already said, so nobody starts from nothing.
The person on the other end has already seen your name. That makes the opening line easy: “We sent you an email — did you get a chance to look at it?”
Why it is not simply “everyone who opened it”Show less+
Some opens are not real — mail systems load images with no person involved. So a company reaches the list only when it has
- replied to the email, or
- opened it three or more times, or
- opened it after a reminder.
That definition does not change once we have agreed it.
Precision MetalworkES
fit 88
+34 6•• ••• •••Replied"Send me your rates for weekly runs to Bilbao."
Nordwind VerpackungDE
fit 81
+49 1•• ••• ••••Opened 4× · after reminderAtelier DuvalFR
fit 76
+33 6•• ••• •••Opened 3×
Every row opens the full history: who was written to, when, what was said, how often it was opened, and what came back.
The obvious objection
This is not mass email.
You have tried cold email and hardly anybody answered. So have the people you are writing to. That is what happens when everyone gets the same message.
Why identical emails fail, and it is not the writingShow less+
Mail systems notice when the same content arrives at many recipients at once and move it to spam before a person ever sees it. That is usually how a sending domain earns a bad reputation in the first place.
When every email is composed separately there is no such pattern. So part of the difference is not better writing at all. It is that the email arrives.
The email
Mass sending
One text, sent to everyone
Coldsetter
Written for that company, from what we found about it
Who receives it
Mass sending
Whatever address was on the list — usually info@
Coldsetter
Every contact on their site, ranked; the most relevant one is written to
If nobody replies
Mass sending
Nothing
Coldsetter
Reminders, then a different person at the same company
Replies
Mass sending
Land in an inbox for someone to read
Coldsetter
Sorted: interested, question, not now, out of office, passed to a colleague
If they pass you on
Mass sending
Your person has to notice and write it themselves
Coldsetter
The system writes to that colleague, aware of what was already said
Language
Mass sending
One text, one market
Coldsetter
Each email written in the recipient’s own language
Spam filters
Mass sending
The same content to many recipients — filters spot the pattern
Coldsetter
Every email is different, so there is no pattern to spot
Your domain
Mass sending
Carries the damage when it goes wrong
Coldsetter
Never used. A separate, warmed-up domain carries the risk
What to expect
Contacting 500 companies is not 500 calls.
Only the ones that showed a sign get talked to. The rest keep getting reminders.
5–10%
reply to an individually written email. 1–2% is normal for mass sending.
105–155
companies worth talking to, out of every 500 contacted in a month.
~2 a day
each, for a team of three — alongside the work they already have.
These are rates from my own campaigns, in sectors that are not yours — the lower end from a Lithuanian campaign, the higher from a UK one. In your market they get measured in the first months rather than promised.
The guarantee
If fewer than 70 companies are worth talking to in month two or month three, you do not pay for that month.
Seventy is a third below the lowest figure I have ever recorded. If we do not reach it, that is my problem and not yours.
The two conditions that make this fair both waysShow less+
Month one does not count
A new sending domain is warmed up slowly and sends deliberately little. Guaranteeing a result while that is happening would not be honest.
You approve drafts within three working days
Unapproved emails do not go out, and then a short list would not be the system’s fault. Where the email is in a language your team does not read, a translation comes with every draft.
Plans
Start small. Grow when it earns it.
Plans differ by how many companies get contacted each month, and how many markets you run. Nothing else changes between them.
Basic
To find out whether it works for you.
- One market — one country, one language
- A small monthly volume, enough to read a real signal from
- Everything included: sending domain, data, AI and server costs
Standard
RecommendedWhen it is working and you want more of it.
- Higher monthly volume of companies contacted
- More than one market, each in its own language
- A fresh list of people to talk to every week
Enterprise
When it has to fit the systems you already run.
- Connects to your CRM or transport management system
- Your own data sources, not only the ones we ship with
- Volume and terms agreed rather than picked from a list
Every plan includes the approval step, a separate sending domain, and the weekly list of people to talk to. Which plan you need depends on volume — who holds the controls is a separate question, and it is the next section.
Who runs it
Start with me running it. Take it over when you want to.
Not two products — the same system with the controls in different hands. Moving between them is expected, not exceptional.
Option A
I run it for you
I set the market up and run it day to day. Your team still approves every email and sees everything.
What that means in practiceShow less+
While the sending domain is still new, the sending pace and the targeting stay with me. A new domain pushed too hard in its first weeks is ruined permanently, and replacing it costs a month. At the end of the pilot I hand the controls over, with training, and that handover is not charged for.
Option B
You run it yourself
The same system, licensed to you, with your own people on the controls.
What that means in practiceShow less+
Server, maintenance and updates are included. Suited to a team that already knows what it is doing and wants the cost per company as low as it goes. Markets you have already set up stay yours — you do not pay to build them a second time.
Safeguards
What it is not allowed to do.
In a business built on sending things, the limits matter more than the features.
Never your domain
Outreach goes from a separate domain bought and warmed for it.
Nothing sends without a person
Every draft waits for approval, and can be edited or rejected.
It stops when they answer
A reply ends the sequence. No reminder chases someone who replied.
The data is yours
Company lists, history and email content stay with you if we stop.
An agreement before we start
You are the data controller, I am the processor. I draft it.
Hosted in the EU
Servers and backups in Europe, and the backups are checked, not assumed.
Straight answers
Where it stops, and what people ask.
The limits are first, on purpose. They are fairer on this page than in month two.
What it will not do
It will not find a named buyer inside a large company+
It does not screen companies on their finances yet+
One market will not last forever+
Other questions
Do you make the calls as well?+
How long until the first list of people to talk to?+
What if my market turns out to be too small?+
Which languages does it work in?+
Can I use my own list of companies?+
Is this allowed under GDPR (the EU data protection rules)?+
Will this damage the domain we already use?+
What happens if we stop?+
Book a call
Twenty-five minutes. Here is exactly what happens in them.
- 01What you sell, who buys it, and which market you would start in.
- 02I estimate how many companies there actually match — on the call, not afterwards.
- 03You decide whether a pilot is worth it. I will tell you if I think it is not.
There are no slides, and there is no second call with a different person. You are talking to the person who would build and run it.
Not ready for a call? Tell me what you sell and who to, and I will send back an estimate of how many companies in that market actually match — before you buy anything.